Title:Elevating the Conversation through Distinctive Advertising
Description:How can higher education providers more effectively reach members of the military? From an evaluation of the websites and advertisements from "top" higher education providers to the military, we will show how current messaging aligns or misaligns with the preferences expressed by a survey of over 300 military learners. Distinctive and "benefits-based" advertising methods will be showcased and lead into an open discussion on how institutions can best reach and serve military learners.
Speakers: Andrew J. Magda
Senior Analyst

Karen L. Pedersen, Ph.D.
Associate Vice President for Extended Campuses Northern Arizona University

Lindajean Heller Western
Vice President of Marketing and Enrollment Western Governors University
Session Hour(s): Wednesday February 15, 2012
10:00AM - 11:00AM
Room:Coral C